Our Sustainability
Journey
It’s built on 4 pillars
Production
STRIVING TO REDUCE OUR
environmental impact
100% of Duracell plants in Europe run on Green Energy
Central EU location keeps transport distance short
Efficient container fill rate translates into lower emissions
-78%*
Carbon reduction
-24%*
Water consumption
-44%*
Gas consumption
*vs. 2014, Aarschot Plant.
Packaging
1
88% of all Duracell packaging in Western Europe is plastic-free**
**based on cells sold, and 80% of Duracell packaging across all Europe & Africa, strong reduction plans in place to achieve plastic-free goal
2
Our cardboard packs are made from recycled material and are fully recyclable.
3
Child Safety is 1st priority. Our Lithium Coin pack features a secure Double Blister made from recycled PET***, so children can’t access the cell and potentially swallow.
*** All Duracell blisters are made from PET
Helping you recycle with innovative packaging
- Collection Box for empty cells
- Reminds consumers to recycle batteries
- Indicator how to place empty cells
- Constructed from recycled material & fully recyclable
Product
Product innovation also helps us lower our footprint
Introducing Duracell Optimum
Our long lasting batteries help minimise waste
+30% extra life since early 2000*
Over the last three decades we’ve constantly increased our battery performance to benefit you, and be kinder to the environment, by reducing unnecessary waste.
*IEC AA Digital Camera test vs. 2004 Duracell Premium
Better performing batteries are better for the environment
Up to 69% lower environmental impact*
*2021 Life Cycle Assessment, conducted by Quantis , Paris. Measured against 6 recommended indicators by the Product Environmental Footprint Category Rules for Battery (PEFCR): Climate Change, Fossil Energy, Mineral & Metal Depletion, Water Consumption, Particular Matter, Acidification
Recycling
Empty batteries
still contain value
Recuperated valuable raw
materials used for:
PROMOTING RECYCLING INITIATIVES AROUND THE WORLD
In the UK, Duracell’s ‘Big Battery Hunt’ incentivises school children to find the used batteries hiding in their households.
- Working with 2500+ schools
- 300 tonnes of batteries collected for recycling
- After the initiative, 92% of pupils were more likely to recycle batteries showing a positive impact in recycling behaviours†
Big Battery Hunt’s Impact Measurement Report (2018)
Similar to the UK initiative, our German 'Batterie Challenge’ has had great results in promoting greater recycling of batteries
- 98 schools and around 26,000 pupils have taken part
- 176 tonnes of batteries collected for recycling from all over Germany
